Product

vungle →liftoff

Product Designer
liftoff.io

Core tools: Figma prototyping, Adobe Suite, Appcues, Hotjar (UX studies)

Vungle became Liftoff in Summer ‘21, in which I worked as a team of 3 designers to help bring consistency between two design systems and support brand relaunch under Liftoff. Liftoff is a leading app accelerator for mobile app growth and engagement. With multiple global locations from SF, LA, Helsinki to Beijng and London, my role lead core design efforts and SaaS product direction for our Asia-Pacific regions, creating solutions for yield tools, monetization, and bidding optimisation.

At Vungle, driving initiatives was crucial to new BI stakes, and a part of my role also focused on bringing new onboarding tools for Sales, drive cross-platform promotion with our acquired partners GameRefinery, TreSensa, Jetfuel and more.

nova

Lead Product Designer
www.joinnova.co

Beluga

Lead Product Designer
Check out Beluga Eats

Beluga Eats is a modern point-of-sales experience for all types of foodies, built during the pandemic and catering towards the Bay Area population.

Inspired by Yelp, Stripe and Toast apps for accessible dine-in experiences, Beluga shared a passion for building an intuitive UX that personalized recommendations based on a user’s favorite recent restaurants. By elevating the foodie journey into a story based on waves of interest, recent discovery, and repeated visits, Beluga continues to experiment with how a user can discover something new based on food they love to eat.

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Goal
Create a way for different people to connect through a strong love of food.
Help restaurants better connect with and find people who resonate well with their food.

The User - The Foodie, Collector, and Traveler.

The Bay Area is well known for our diverse food scene - driven by a combination of history and legacy, mixed with a healthy dose of techies, high profile founders, to transient travelers and digital nomads from a wide array of international cultures. We wanted to curate our app toward anyone who came to the Bay for food, from the out-of-town truckers who needed to trust their routine, to the startup kid that needed a place to take investors to.

Pandemic social - Mimicking a scavenger hunt, we also created ideas centered around social activities, that would boost happiness and awareness at the height of pandemic lockdown. Beluga was started a few years ago, but I joined right in the middle of March. The sensations around food had changed drastically - takeout only. So how do we support?

Discovery - intended to help users find new restaurants.

Recommendations - a user would be able to explore others’ curated lists (similar to friend-to-friend recommendations). If a specific order was logged by a friend’s profile, you could share this food journey with fellow friends in your circle.

Pushing features like collective feedback, tracking visits, and patterns saved to your profile. Beluga would offer you recommended restaurants based on your personal dining habits, history, and interests. As someone who personally had difficulty finding restaurants which catered to my tastes, as well as food and dietary restrictions, I found Beluga to be a personally inviting concept that I wanted to hone the product experience for.

Tribal Planet

Product & Visual designer

Launched on iOS 2017 / Citizen Science and Citizen Earth

Mission The name Tribal connoted a sense of community, and that was our goal and focus behind all our products. At Tribal, our teams focused on offering curated, private educational platforms through which K-13 individuals could access education outside the classroom. Working with our educational partners with the Smithsonian Institutes, NASA STEM, and global contributing scientists and writers, we created 2 mobile apps for iOS and Android.

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Research We mirrored the SERC Smithsonian Citizen Science programs, drew inspiration from self-learning environments within Bay Area charter and alternative learning schools, and online learning platforms like Khan Academy.

My role brought close collaboration with our co-founder and Creative Director Jason Quisenberry and UX designer Mila Kogan on the Citizen Science & Earth iOS platforms. Some features we developed were:

• User and Topic Organization Onboarding students to our platform and curate relevant materials paired to their current curriculum in school.

• Profile & Privacy Settings assisted Creative Director in wireframing profile types and settings for STEM contributors, parents and kids.

• Rewarding the learning experience Similar to completing quests and strategic board games, I created a token trade system as a way to motivate our users to learn a subject deeply over time. Rather than keeping the rewards purely digital, we slowly incentivized learning by connecting kids to physical rewards and experiences too. Tokens were transferable toward physical science kits, STEM swag and books, monetary scholarships, and access to planned events and activities directly with social media influencers like Kids Science (creators of Backyard Science) or a Smithsonian Scientist of a specialized field.

Personalized Education Outside the Classroom

Citizen Science reaches thousands of youth users (ages 6 - 18 years), enabling "outside the classroom" curated educational STEM activities where kids can compete globally for rewards. Authored by respected scientists in their fields, science celebrities, and brand advocates (like astronaut Scott Kelly to Youtube stars ASAPScience), Citizen Science takes them on a journey through experimentation, hypothesis forming, scientific evaluation and analysis that leads to stronger mental facility when facing real world problems.

The Citizen Science mobile platform prepares youth for the future ahead, regardless of school district or family income level. First launched and successfully tested in the United Arab Emirates (i.e. Dubai and Qatar case studies), CS was launched locally within SF Bay Area Berkeley and Oakland school programs. Parents and kids were invited to take part in a STEM special event with Scott Kelly in the Bay Area.

Citizen Earth and sustainable Step-Tracking

Citizen Earth is an interactive energy-generating app within the Citizen Ecosystem, focusing on green education. The target audience is with a brand's network (consumers, fans, teams), and by using Citizen Earth promotes greener choices and informed citizens who cultivate a shared interest in sustainability.

An interesting component of Citizen Earth is its link to interactive Smart Floor tiles that generate kinetic energy with footsteps, and in process of being placed on-site for events such as Cisco Live 2017,  JPM Chase Corporate Challenge event in New York, and in the future, theoretically any location that would want to utilize kinetic power.

 Design